iPod Feel Good Consumption
It's called the feel good consumption concept and it is promoted by no other than Bono. Bono, who has been known for his music in the band U2 has also been presenting a unique humanitarian side. Recently, Bono has been promoting a feel good campaign, asking individuals to buy an iPod and help support a worthy cause.
Individuals can do this by purchasing online through the RED store, a creation by Bono and in partnership with leading companies and brands. The RED store has a small selection of consumer goods that are the same price as what you could expect to get in chain stores, but the difference is a portion of the money goes to fighting AIDS worldwide, in particular in developing countries such as South Africa.
Photo source World Economic Forum